P.O.S : Segmentation, information, highlight
A marking allows clear product segmentation and information to the consumers.
P.O.S. is present at 2 levels.
At the display level :
Headers allow the consumers to identify the different product families : chains, cables, ropes, etc.
At the shelf level :
Kakemonos and technical drawings provide information to the consumer about the products in front of them.
Packaging : Clearness, optimisation, environmental protection…
CHAPUIS packaging has been designed for a better product presentation.
Maximum product information enables a quick and easy identification (colour code, drawings, pictograms…).
The selection of new packaging and material enable protection of the environment.
Each product has been analysed in order to optimize its dimensions and the profitability per linear metre.