Merchandising

Shelf space

Lineaire-7-m-trois-quart-face-BDOur displays were designed to facilitate the choice of the customer.

In order to enable our customer to quickly find the item he is looking for, we have created a clear product codification.

 

P.O.S. INFORMATION

P.O.S : Segmentation, information, highlight

A marking allows clear product segmentation and information to the consumers.

P.O.S. is present at 2 levels.

At the display level :
Headers allow the consumers to identify the different product families : chains, cables, ropes, etc.

  • chaines

  • câbles
  • cordes
  • sangles
  • arrimage
  • nautisme
  • tuyaux
  • signaletique

 

At the shelf level :
Kakemonos and technical drawings provide information to the consumer about the products in front of them.

  • Kakemono-chaines
  • Kakemono-cables
  • Kakemono-cordes
  • Kakemono-sangles
  • Kakemono-meca
  • Kakemono-arrimage
  • Kakemono-nautisme
  • Kakemono-tuyaux
  • Kakemono-signaletique

Displays

presentoirsDesigned by CHAPUIS, the displays can be adjusted to different existing structures.

Resistant and customized, they have been designed to enhance product presentation and sales.

In this regard, the company works in close cooperation with its partners in order to develop new concepts.

Packaging

Packaging : Clearness, optimisation, environmental protection…
CHAPUIS packaging has been designed for a better product presentation.
Maximum product information enables a quick and easy identification (colour code, drawings, pictograms…).

Environment
The selection of new packaging and material enable protection of the environment.

Shelf-space optimisation
Each product has been analysed in order to optimize its dimensions and the profitability per linear metre.

  • thumb packaging
  • thumb blister
  • Blister-chaine
  • blister-cable
  • Blister-corde
  • Blister-sangle
  • Blister-mecanique
  • Blister-nautisme
  • blister-tuyau

INTERACTIVE CATALOG

TECHNICAL INFORMATION

PRACTICAL SHEETS